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Neon green hair and a rocking attitude: ALMA

Alma is a Finnish singer and songwriter. She was born on the 17th January 1996 in Kuopio. Beginning her career in 2013 she placed fifth place in the Finnish version of Idol. Her breakthrough was in 2015 when she was featured on the single ”Muuta ku mä” by Sini Sabotage. Pretty soon after that Alma was signed in to Universal Music Group.

She released two singles, ”Karma” and ”Dye my hair”, and both singles became top ten hits in Finland. In 2017 her single ”Chasing highs” reached the top twenty in Germany and the United Kingdom. ”Chasing Highs” had also clocked 63 million streams on Spotify. The title track from her EP ”Dye My Hair” had 38 million, and her song ”Phases” feat French Montana is currently on 12 million streams.

Alma is an excellent example that Finnish artists can succeed worldwide. Her songwriting talents should not go unrecognized as she has written for many globally known artists. For example, three songs for Miley Cyrus. Alma’s career is really on the rise. She is one of the most popular Finnish singers and songwriters around the world. “I think people in Finland have maybe been scared to even try to go abroad”, Alma commented in on one of her interviews. And she continued: “but it’s changing a bit, people tell me that more young artists are emerging. We just haven’t had anyone for years.”

Alma is usually described as a Finnish international hope. She modestly does not like to think in that way. She said that sort of thinking puts too much pressure on her.

Alma writes straightforward pop music that is fun and brilliant in its simplicity. Many of her songs are personally important to me. They make one believe that everything is possible. The messages of her songs are deep but the melodies do not force one to sink into depression. On the contrary, they give courage, power, and hope.

Alma truly keeps it simple and real. She speaks about what is on her mind. Alma has said that she just wanted to be open. She does not know how to be closed, it is hard for her. In addition to this, Alma noted that she is kind of naive but she does not care. When Alma was in Poland and heard that abortion is illegal there, she went to the biggest radio and said: ”your government is shit.”

Alma appreciates her family and friends. There are three important friends in her life, and they are her everything. When Alma was young her family did not have a lot of money. She got used to living with a small amount of money. Nowadays, she has accumulated a substantial amount of personal wealth, but still holds onto the belief that money does not mean anything. Furthermore, Alma likes to buy second hand clothes. Alma is just like one of us. One of youngsters. She just wants to feel free.

Short bio of the volunteer:

Anni Ruskela, a volunteer from Kajaani, Finland.


Erasmus+ is a programme of the European Commission embracing the fields of education, training, youth and sports during the period 2014-2020. One of the major aspects is the cooperation between the different fields where the programme acts, hence contributing for a diverse and rich Europe.

Amongst the several goals of the programme, the following are prioritised: the objectives of the Europe 2020 Strategy, including the headline education target; the aims of the strategic framework for European cooperation in education and training (ET 2020), including the corresponding benchmarks; the sustainable development of Partner Countries in the field of higher education; the overall goals of the renewed framework for European cooperation in the youth field (2010-2018); the objective of developing the European dimension in sport, in particular grassroots sport, in line with the EU work plan for sport and the promotion of European values in accordance with Article 2 of the Treaty on the European Union.

In order to achieve these goals, the Erasmus+ has several action policies. The Key Action 1 (KA1) is directed towards the mobility of people; Key Action 2 (KA2) for the cooperation for innovation and the interchange of good experiences; and Key Action 3 (KA3) which is for the support of reformation policies.

European Voluntary Service

Since 1991 the University of Madeira Students’ Union has developed a wide incentive policy for voluntary work. In 2013 the Students’ Union started the process to receive, send and coordinate Erasmus+ projects of the European Voluntary Service, in order to have a larger influence in the volunteering field. The Union received its first volunteer withing the ambit of a KA1 project in 2014. Many efforts have been done to allow young people from Madeira to take part in several initiatives in Europe, as well as propose several projects allowing young people from several countries to work in the projects of the Students’ Union of the University of Madeira. The main goal of the voluntary work is the contribution of the volunteers to the communities and places they will be staying, being their work not rewarded with payment.

We believe that the European Voluntary Service is a mechanism full of experiences, allowing the approved candidates to have the privilege of taking part in these projects and benefit the places and communities where these volunteers will be staying.

Since 2013, the University of Madeira Students’ Union has received volunteers that have collaborated in several activities and initiatives. Besides being able to enjoy a wonderful experience which will contribute to their personal and professional growth, they are able to contribute in a unique way to the community in which they are inserted and to join dozens of volunteers from the University of Madeira.